Harlem’s man of steel steals the show in Paris.

Luke Cage is a street level super hero who protects the streets of Harlem. Which is why to launch his new show on Netflix France, we decided to have him protect the streets of Paris. Before one of the most tumultuous riots of the past decade, we partnered with shop owners to turn their protective cages into ads for the show. When the riots commenced and the cages came down, our ads where everywhere, protecting the city and picking up a heroic amount of unpaid PR.

Credits:

Creative Director Romain Repellin

Creative Director Regis Boulanger

Copywriter Nick Bakshi

Art Director Erika Reyes