Saying it all without speaking a word.

Sign language isn’t a niche language. Over 70 million people around the world depend on it to communicate. And yet, the majority of us can’t even identify the basic signs. We created Unsilenced to help La Parole Aux Sourds - a french non-profit that teaches sign language - draw attention to this cultural blindspot and bridge the gap between the deaf and hearing communities.

We launched the campaign with a music video for what appeared at first to be an instrumental track by French electro-pop duo Haute. Only once viewers reached the end of the video did they realize that the dancer they’d been watching had been singing the lyrics in sign language the entire time. You can watch the full music video below.

Deaf dancer Billy Read worked closely with Haute to create the music and choreograph the dance, using the vibrations of the beat to “hear” the composition. Check out the making of below to see the full story of how we made the track and dance.

Credits:

Executive Creative Director Stephane Xiberras

Creative Director David Martin Angelus

Copywriter Nick Bakshi

Art Director Erika Reyes

Music Creative Director Christophe Caurret

Account Director Charlotte Bals

Director Alban Coret

Production Insurrection

Producers Arno Moria, Theo Gall

Post Production Mathematic