Sebastian Loeb doesn’t give a $#*% what your script says.

Why would a professional driver need assisted driving features? That was the first question we asked when we were briefed to create a campaign for the Peugeot 208 featuring 8x World Rally Champion Sebastian Loebe. The answer, of course, was that he wouldn’t. Much to the chagrin of this spot’s voice over.

Credits:

Chief Creative Officer Rémi Babinet

Creative Director David Martin Angelus

Art Director Erika Reyes

Copywriter Nick Bakshi

Strategic Planning Guillaume Martin, Adrien Torres

Agency Management Henri Tripard, Tiphaine Du-Plessis, Nabila Rakibi, Emilie Grimaldi

Traffic Céline Laporte

Rights Negotiation Sophie Sanchez

TV Producer Thibault Blacque-Belair

Production Company La Pac

Sound Production Gum Green United Music

Composer Antoine Duchene

Editor Green United Publishing

Director Gary Freedman

Head of Production: Erwan Collas

DOP Jo Willems

Actors Sebastien Loeb, Lewis McLeoD