Old mother nature’s recipes.

In the 20 years since evian launched its babies saga with the iconic “Live young” tagline, youth itself has changed. Young today doesn’t mean naive or passive. It’s not simple joie de vivre. Now, it’s active. It’s progressive. It’s vocal.

Which is why - for the first time ever - we decided to give the evian babies a voice.

In addition to the video, we released the full track (rapped by Jay Prince) plus an accompanying remix, on spotify. The two together have garnered over a half a million plays. Check out the remix below.

To help push the campaign on social media, we sent influencers traditional hip hop swag including t-shirts and a vinyl that was originally meant to be printed on plastic pressed from recycled evian bottles until science told us that was not possible.