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NICK BAKSHI

EXECUTIVE CREATIVE DIRECTOR

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No ragrets.

Every year, tons of people get inked in languages they don’t know, only to later discover they’ve made an indelible mistake. Which is why in honor of World Tattoo Day, we partnered with Duolingo, the world’s #1 language learning app, to translate and fix your foreign language tattoos.



Not only did we check thousands of tattoos. We ensured that three unlucky language lovers didn’t have to continue walking around with tattoos that said, “I hate pretty girls”, “Born too lose”, and “I love poo” anymore. Here’s the launch video that kicked everything off:


Recognition:

2023 D&AD Graphite (Silver) for Experiential

2023 D&AD Wood (Bronze) for PR

2023 D&AD Wood (Bronze) for Digital

2023 One Show 2x Gold for Social Media

2023 One Show Silver for Social Media

2023 One Show Silver for PR

2023 One Show Bronze for PR

2023 Clios Gold for Direct

2023 Clios 2x Gold for Social Media

2023 Clios Gold for PR

2023 Clios Silver for Direct

2023 Clios Silver for Media

2023 Clios Silver for PR

2023 Clios Bronze for Social Media

2022 Cannes Lions Silver for Social Media/Influencer

2022 Cannes Lions Shortlist for PR

2022 Cannes Lions Shortlist for Creative Strategy

2022 Cannes Lions Shortlist for Direct

2022 Cannes Lions Shortlist for Brand Experience/Activation

2022 LIA Silver for Social Media & Influencer

2022 LIA Silver for Creativity in PR

2022 Ranked 13th Best Ad of the Year by Adweek


Credits:

Executive Creative Director Stephane Xiberras

Creative Director David Martin Angelus

Associate Creative Director Nick Bakshi

Associate Creative Director Erika Reyes

Assistant Art Director Melissa Hoffman

Head of TV prod Karim Naceur

Producer Leslie Levy

Producer Coralie Cupillard

Post Producer Leila Geslain

Director Pierre-Edouard Joubert

Production Company Voir