NICK BAKSHI
CREATIVE DIRECTOR
It’s a genie in a bottle, baby.
For the global launch of Coke’s new music platform, Coke Studio, we reimagined Queen’s iconic “It’s a kind of magic”, and introduced the world to Coke Studio’s first 7 artists along the way.
In addition to our intro film, we produced full length versions of the song with each of the artists and, with the help of Universal Music Group, brought them to life as the first pieces of content for the Coke Studios digital platform.
We also released a global out of home campaign that celebrated moments of real magic created with Coke and music.
Credits:
Chief Creative Officer Stephane Xiberras
Executive Creative Director Alasdhair Macgregor
Creative Director David Martin Angelus
Copywriter Nick Bakshi
Art Director Erika Reyes
Assistant Art Director Valentine Riviere
Music Creative Director Adam Ghoubali
Agency Producer Sam Fontaine
Agency Management Bertille Toledano, Valerie Dhotel Frances, Julien Grimaldi, Fadoua Lebbar
Traffic Elodie Diana
Director We Are From LA
DOP Nicolas Loir
Production Company Iconoclast