NICK BAKSHI

Doing yourself without do-it-yourself.

Confinement got a little weird. We learned to bake bread. We teleconferenced with our pants off. And, yes, the loneliest among us may or may not have done sex to some things they definitely shouldn’t have.  

Which is why, to help Pornhub launch its new line of sex toys, we created Not My Job, a digital and social campaign that reminded the confined to put down their sexy-looking spaghetti mitts and pick up the right tools for the job.

To keep hands clean and minds filthy, we turned 250 household objects people had used for sex into promo codes on the Pornhub Toys site. Because each code could only be used once, you either had to be very quick or very sick to get one.

Credits:

Executive Creative Director Stephane Xiberras

Creative Director David Martin Angelus

Copywriter Nick Bakshi

Copywriter Olivier Mille

Art Director Erika Reyes

Art Director Thomas Defert

Art Director Lauren Haberfield

Art Director Assistant Valentine Riviere

Deputy Managing Director Mathieu Laugier

Account Manager Kim Jacovidis

Account Executive Andréa Jeanroy

Head of TV prod Karim Naceur

Music Creative Director Christophe Caurret

TV producer Slim Trabelsi

Production Iconoclast

Director Alice Moitié