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NICK BAKSHI

CREATIVE DIRECTOR

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A small hero for the big game.

In the first ever ad for a non-alcoholic beer to air during the Super Bowl, we teamed up with the world’s smallest super hero to show the huge impact non-alcholic beer can have on your daily routine.



To kick things off, we teased the campaign with a :15 launched during dry January.


Credits:

Chief Executive Officer Bruno Bertelli

Chief Creative Officer Mihnea Gheorghiu

Global Creative Director Nick Bakshi

Global Creative Director Marie Poumeyrol

Business Director Elianne Vermeulen