For fans in Europe, watching the Champions League is as easy as heading to the local pub. But in south east asia, where the games air in the middle of the night, things are a little more complicated. At that hour, the only thing open is the 24hr laundromats. Which is why we turned those very same laundromats into pubs where fans could watch the games together.
This project was completed in partnership with LePub’s APAC office.
LePub Milan
Chief Executive Officer Bruno Bertelli
Chief Creative Officer Mihnea Gheorghiu
Chief Creative Officer Cristiana Boccasini
Executive Creative Director Andrey Tyukavkin
Executive Creative Director Eoin Sherry
Creative Director Nick Bakshi
Creative Director Marie Poumeyrol
Creative Director Stefano Zanoni
Associate Creative Director Roberto Ardigo
LePub APAC
Executive Creative Director Cyril Louis
Creative Director Sergey Mast
Associate Creative Director Yuste De Lucas
Associate Creative Director Rudy Zulkifly
Design Director Oscar Guittierez