The revenge of the real Emilys in Paris.

The plot of Emily in Paris is pretty simple: An American girl moves to France without speaking any french and ends up embroiled in way more drama than any real person could tolerate. Which is why when Emily still hadn’t learned the language by Season 2, we saw an opportunity for Duolingo - the world’s #1 language learning app - to steal the show. With a simple promotion launched on the day of the release of Season 2, we garnered 2 million views and over 90 thousand subscribers in just 48 hours. All on a shoestring budget.

The best part of all? The actual Emily in Paris - Lilly Collins - reposted the campaign!

Credits:

Executive Creative Director Stephane Xiberras

Creative Director David Martin Angelus

Copywriter Nick Bakshi

Copywriter Nadia Doherty

Art Director Erika Reyes

Art Director Moritz Maus

Head of TV prod Karim Naceur

Producer Leslie Levy

Post Producer Leila Geslain

Director Rani Bourenane