IBM is the world leader in data analytics.

Unfortunately, I got bored just writing that sentence.

Which is why our goal in creating Datables was to render the stuffy, unrelatable world of data analytics interesting enough to make people - ourselves included - care.

The shots heard round the city.

Our campaign turned data from the matches into real-time animations and broadcast them around Paris in the blink of an eye.

Credits:

Executive Creative Director Susan Westre

Art Director Daniel Lincoln

Junior Art Director Edward Macaulay

Junior Art Director Elise Richardson

Copywriter Nick Bakshi

Animation Animade